Working with Gaage Developments, our goal was to create the entire marketing direction for the new land release “The Gravenall”. Our challenge was to create a desirable and engaging brand for exclusive and luxury living in an already crowded market. By focusing our messaging on lifestyle the project launched with high praise and saw properties being sold from the word go.
What is The Gravenall:
The Gravenall is a new and exclusive land release project by the experienced team from Maax Group, developed by Gaage Developments. Located in Caroline Springs, just 25kms outside of the Melbourne, this $20,000,000+ luxury development project features a limited 48 lots in a single release and is aimed at providing an ideal lifestyle for new residents.
The Result:
Working tirelessly with attention to detail we created the whole suite of marketing material for the Gravenall. The elegant, lifestyle-focused brand, along with simple, clean and consistent brochures and signage created a solid foundation that allowed the brand to connect with the market and gain interest before the official launch. Within the first-week land and house and land packages started selling, with amazingly positive feedback around the brand and marketing, the sales team was proud and elevated.
What We Did:
We created the entire brand and marketing material from concept to finished art. Our design ranged from Billboards to Social Media and included: Branding, Logo design, Graphic design, Maps, Lot flyers, Billboards, way-finding, Marketing material, brochures, Social Media, Internal documents, Custom website design, Responsive web development and WordPress maintenance.
