The Challenge
The re-brand for Murphys Geelong was required to find the perfect balance between engaging a younger modern clientele without alienating any current and loyal patronage. The solution was to focus on the history of the 160-year-old establishment, communicating openly with the locals and remaining true to its heritage. The end result blends the old and the new and returns Murphys Geelong to its traditional pub roots.
Who Are Murphys:
First established in 1855, Murphys is one of the oldest pubs in Geelong, Victoria. It has become a local institution over the last 20 years. With new owners and a vision for the future, this once old Irish Pub is being transformed and repositioned as one of Geelong’s best contemporary venues.
The Result
The new identity allows for a wide range of applications and has been extended into a full visual language. The unique Murphys Geelong brand includes a full logo suite for its core brand including extended marketing material and icons. A range of key sub-brands has been developed for the front bar, the dining room, newly developed rooftop bar and various other pivotal promotional events.
