Strategically fun Branding & Website Design for STEMeez

Creating STEMeez—a bold, fun brand and learning platform designed to make STEM engaging and inspire more girls to pursue STEM careers.

STEMeez, a joint initiative with Swinburne, Melbourne, and Deakin Universities, needed a brand and platform that made STEM learning exciting and accessible—particularly for girls. The challenge was to create something that felt inclusive, fun, and inspiring while appealing to a wide range of children. With a focus on interactivity, mascots, and gamified learning, the program required a cohesive strategy, visual identity, and UX design that supported educators, students, and content creators alike.
Brand Strategy
Naming
Tone of Voice Development
Logo Design
Illustration & Mascot Design
UX/UI Design
Web & App Design
Interactive Content Guidelines
We built STEMeez from the ground up, starting with a deep-dive brand strategy that included internal workshops and interviews with both internal and external stakeholders.
his process allowed us to fully understand the program’s goals, audience, and opportunities. From there, we developed the name ‘STEMeez’—a playful, memorable brand designed to resonate with children and inspire curiosity. We created a fun, approachable tone of voice and mood boards to guide the visual direction. The logo became the foundation for a suite of illustrations, including custom mascots, “The MEEZYs,” which we designed in multiple poses. With UX strategy and interactive content guidelines, we delivered a framework to keep the learning platform engaging, flexible, and consistent.
STEMeez is bold, colourful, and playful—capturing imaginations while promoting STEM education. 
Its logo and custom mascots, “The MEEZYs,” set the tone for fun and inclusivity, making the platform approachable for kids. The website and app designs balance engaging visuals with intuitive navigation, ensuring a seamless experience for both learners and educators. Interactive content guidelines empower content creators to build games and quizzes that stay true to the brand’s playful identity. While development is ongoing, STEMeez is already being recognised as a vibrant, standout resource for future STEM leaders.
STEMeez shows how strong strategy and design can transform education. From branding to interactivity, we created a platform that inspires kids—especially girls—to explore STEM, laying the groundwork for a future of innovation and inclusion.
Still Not Scared worked closely with our team to capture the aims of our project and communicate them in a way that appeals to our diverse audience of teachers, parents and children.

They created an entire brand identity for us, including our name, and from there developed website designs, characters and colour schemes that have been an integral part of our success.

Belinda Dealy

Swinburne University of Technology

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