Brand Strategy
Why is Brand Strategy Important?
A brand without strategy is an ineffective brand—it’s not in control of how it’s perceived, and its positioning is driven by the things it’s not doing.
Your brand lives in the hearts and minds of your customers. How you present and act as a brand today dictates the relationship you have with your customers tomorrow.
Brand Audits:
We start by tearing down what you have, examining every piece, and finding the opportunities to rebuild it stronger.
Market Research & Insights:
We dive deep into market trends, consumer behavior, and competitor analysis to arm you with the insights needed to dominate.
Positioning & Messaging:
This is where we carve out your space in the market and craft the language that will resonate with your audience.
Mission Statements:
We help you craft mission and vision statements that are inspiring, authentic, and uniquely yours.
Brand Architecture:
Whether you’re managing one brand or a family of brands, we create structures that support growth and consistency.
Brand Storytelling:
We help you articulate your brand’s narrative, ensuring it’s as compelling as it is consistent.
Let’s Talk Strategy
Level 1: Strategy Workshops
For businesses ready to dig deep and establish a solid foundation, our workshops are intense, thought-provoking, and laser-focused on clarity. We guide you through defining your purpose, vision, and values, identifying your target market personas, positioning your brand, and crafting a tone of voice that feels true to you. The result? A clear roadmap that aligns your brand with your business goals and sets you up for success.
Level 2: In-Depth Strategy Development
For established brands seeking a more comprehensive approach, we go beyond workshops to create a fully informed strategy. This process includes thorough research, customer and staff interviews to uncover real-world insights, and tailored workshops that refine your positioning, messaging, and market differentiation. We leave no stone unturned, ensuring your strategy is not only insightful but actionable, complete with a detailed implementation plan that positions your brand to thrive.
Not sure which one is right for you? Let’s chat and find the best approach to elevate your brand.
How it works:
Brand strategy starts with understanding what you do, who you are, and where your audience is. It draws real insights from your audience and all stakeholders, enabling you to confidently manage and market your brand.
Got Questions? We’ve Got Answers.
Is strategy needed for our brand?
It’d be easy to just say “yes”, and while every brand would benefit from brand strategy it’s not always feasible or realistic. If you’re not ready yet, that’s ok.
Weather you’re an established brand or just getting started, brand strategy will fill any of the gaps in your how you’re positioned or communicating everything you stand for. So if you don’t want to be shooting in the dark and are ready to be aligned with your long-term goals, brand strategy is here to help.
What does the brand strategy process look like?
Our brand strategy process is comprehensive and tailored to your specific needs. It begins with Discovery Workshop, where we dive deep into your brand’s history, current state, and future aspirations. No stone is left unturned.
We then move into Research & Analysis, interviewing customer and internal stakeholder’s, examining market trends, consumer behaviour, and the competitive landscape to uncover opportunities.
Next, we develop a Strategic Blueprint, outlining your brand’s positioning, messaging, and identity. Every recommendation is rooted in insight and designed to deliver results.
Finally, we provide an Implementation Roadmap to ensure your strategy comes to life consistently across all touchpoints. We don’t just hand you a plan—we partner with you to make sure it’s executed flawlessly.
How long does it take to develop a brand strategy?
The timeline for developing a brand strategy varies depending on the complexity of your brand and the scope of the project. On average, it takes between 4 to 8 weeks for Level 1: Strategy Workshops and 8 – 12 weeks for Level 2: In-Depth Strategy Development.
This period includes initial consultations, in-depth research, strategy development, and presenting the final strategic plan. We believe in taking the time needed to do it right—after all, a strong brand strategy is the foundation for long-term success.
How much does brand strategy cost?
Pricing can vary for many factors, we’ll always create a fix cost quote before starting a project. But here is a guide of what can be expected:
Level 1 – Strategy Workshops Range: $5,000 – $10,000
Level 2 – In-Depth Strategy Development Range: $15,000 – $30,000
What makes your approach different?
At Still Not Scared, we don’t do cookie-cutter strategies. Our approach is bold, unapologetic, and entirely bespoke. We’re not afraid to ask the tough questions or push you out of your comfort zone because that’s where real growth happens. Our strategies are not just about fitting into the market; they’re about dominating it. We combine deep market insights with creative flair, ensuring your brand is not only relevant today but also future-proof. And unlike others, we don’t just leave you with a strategy—we’re with you every step of the way to ensure it’s implemented and delivers the results you’re looking for.
Can we do brand strategy after a brand is established?
Yes, and often it’s necessary. Even established brands need to adapt to changing markets and evolving consumer behaviours. Revisiting your strategy can uncover new opportunities and help you stay relevant.
