Brand Identity
Why isn't a logo enough?
Without a cohesive identity, it’s almost impossible to keep your brand consistent. Consistency builds recognition, trust, and credibility. It makes creating uniform marketing materials easier and helps you stand out from competitors.
Here's how we do it
Discovery
We start by understanding your brand inside and out. Who are you? What do you stand for? What kind of impression do you want to make? We dig deep to ensure every element of your identity reflects your core values and purpose.
Concept & Design
Next, we create the tangible elements of your brand—your logo, typography, colors, and more. Everything is custom-built to fit your vision and speak directly to your audience.
Refinement
We work closely with you to refine the concepts, ensuring each piece of your identity resonates. We’re not satisfied until every detail feels right and truly represents your brand’s personality.
Brand Guidelines & Delivery
Once everything is in place, we create a set of brand guidelines to protect the integrity of your new identity. You’ll have everything you need to maintain consistency as your brand grows and evolves.
Logo Design:
Primary, secondary, and icon variations.
Colour Palette Development:
Primary, secondary, and accent colours with usage guidelines.
Typography:
Font selection and pairing, including guidelines for headings, body text, and digital use.
Visual Style Guidelines:
Patterns, textures, and graphic elements that complement your brand.
Imagery Style:
Guidance on photography, illustrations, and iconography to ensure consistency.
Stationery Design:
Business cards, letterheads, email signatures, and more.
Packaging Design:
Branded packaging for physical products.
Presentation Templates:
Custom PowerPoint or Google Slide decks.
Social Media Templates:
Branded templates for posts, stories, and banners across platforms.
Signage and Environmental Design:
Guidelines for in-store or external signage and displays.
Merchandise Design:
Branded items like T-shirts, mugs, or promotional giveaways.
Comprehensive Brand Guidelines:
A document detailing rules for logo use, colors, typography, imagery, tone of voice, and more.
See some examples below or...
Check out our case studies here.
Got Questions? We’ve Got Answers.
Why is a cohesive brand identity important?
Without a cohesive identity, your brand will feel fragmented and confusing. Consistency across all your visual elements builds recognition and trust, helping your audience connect with you faster.
Can I update my brand identity without a full rebrand?
Absolutely. We can refresh elements of your identity, like your logo or typography, while maintaining the core essence of your brand. It’s about evolving, not starting over.
A common problem with existing brands isn’t so much the “logo” itself, it’s all the extended assets and how they are being used. Bringing that into line can make an extreme difference.
How much does brand identity cost?
Pricing can vary for many factors, we’ll always create a fix cost quote before starting a project. But here is a guide of what can be expected:
A logo design can range from: $5,000 – $8,000
A complete identity can range from: $8,000 – $15,000
A brand identity with a comprehensive strategy ranges from: $20,000 – $40,000
You can find more information about our brand pricing here ››
How long does it take to create a brand identity?
Typically, it takes 4-8 weeks, depending on the scope of work. This includes discovery, design, and refinement to ensure everything is perfect before delivery.
What’s the difference between brand identity and logo design?
A logo is a single element of your brand—a visual mark that represents your business. It’s an important part of your brand identity, but it’s just one piece of the puzzle.
Your brand identity, on the other hand, is the complete system of visuals and messaging that shapes how your brand is perceived. It includes your logo, but also your typography, colour palette, imagery, voice, and overall look and feel. A strong identity ensures all these elements work together to create a unified experience for your audience.
