Logo Design
What should I look for in a great logo?
• Memorable
• Destictive
• Simple
• Scaleable
• Appropriate
A logo can live with a business for years, so you want it to be timeless. Get it right, and you’ll have a mark that’s versatile, recognizable, and enduring.
How do we do it?
1) Design Brief:
It all starts with creating the brief. We work with you directly to extract the right information and formulate a clear, actionable plan. We ask the right questions—some easy, some tough—but always with the goal of understanding your vision. The brief process is about communication and listening, which is why we write the brief for your review and never accept a pre-made brief; skipping this step only invites risk.
2) Concept Sketches:
Maybe we’re old school, but we start with pencil and paper, pushing out concepts to see what works and what captures the vision and goals outlined in the brief. Some ideas sound great in your head but don’t work in practice, so we get them out first and focus on fleshing out the good stuff.
3) Concept Presentation:
From our initial sketches, we identify the strongest concepts. These are developed into polished designs—essentially finished art—ready to represent your brand. We don’t overwhelm you with dozens of options. Instead, we present the best, carefully selected based on what we know will resonate with your business and audience. Each concept comes with rationale, so you understand the “why” behind the design, setting the stage for the next phase: feedback.
4) Feedback & Refinement:
We collaborate closely with you, choosing a direction and making any changes until you’re completely happy. There’s no cap on rounds or revisions—we’re in this for the long run. Sometimes it’s as simple as a few tweaks to perfect the selected concept. Other times, we might revisit earlier stages if needed. Often, we hit the mark in the first round, but we’re ready to refine until it’s exactly right.
See some examples below or...
Check out our case studies here.
Got Questions? We’ve Got Answers.
How long does it take to get a logo designed?
On average, from start to finish, it takes between 4 to 6 weeks
This timeline includes initial consultations, research, concept development, refinements and final asset creation and supply.
How much does logo design cost?
Our logo design services range from $8,000 to $10,000.
This price reflects the time, research, and creative expertise involved in crafting a logo that isn’t just visually appealing but also meaningful, versatile, and built to last. This includes everything from initial discovery and research to sketching, refinement, and delivering final files in all the formats you’ll need for print, digital, and beyond. While it’s an investment, a great logo is the cornerstone of your brand and a key tool for building recognition and trust.
Do I need to do brand strategy or a full identity?
No, of course not! While they certainly have their own benefits—like providing a deeper understanding of your brand’s purpose, audience, and messaging—in many instances, they’re simply not needed.
If you’re a startup or small business focused solely on getting a strong visual mark to represent your brand, a logo might be all you need to start. That said, brand strategy and identity design can help ensure your logo is part of a cohesive system, which can save you time and effort down the line if you plan to grow your brand.
What if I don’t like the designs?
We work closely with you throughout the process, incorporating your feedback to refine the design. Our goal is to create a logo you love. If adjustments are needed, we’re happy to make them until it’s just right.
How many concepts and rounds of revisions do I get?
Unlimited, there’s not set number of concept and no limit on changes. Are we crazy? Yes, but thats beside the point. We’re here to get the job done right.
We have a process, we stick to that process, get approval for each stage and it works.
What do I get at the end of the project?
For a logo project, you will get all logo files in the correct format for digital and print use. This includes: JPG, PNG, SVG, EPS and PDF. Most logo concepts will have a few variations such as reversed colour, single colour and landscape/portrait version of the logo.
So, you’ll get all of the files for those. As well as a basic style guide covering things like fonts and colours.
Do I own the logo and copyright?
100% you do, once the project is signed off, and you pay the final invoice, all the logo files are supplied and the copyright is signed over to you.
We do retain the right to showcase the work as something we have created, but it’s yours, you own it.
